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Internet Message Format | 1995-12-14 | 4KB

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From: [e-mail] (Richard L'Hommedieu)
To: Multiple recipients of list <[e-mail]>
Subject: Re: Starting the business (was new anim. hdwre. adv. (C & Q))
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At 16:43:20 14Dec95, Timothy Albee wrote:
>I'd like to thank Denis, and everyone for the help and suggestions on
>getting things going by doing free stuff for public access television.  Its
>a good idea if you're some place where your local pup-access channel will
>accept your work.  I've been to them on several occasions, but because I
>live outside of their magical, invisible, 'don't cross this line' line, I'm
>outta luck there.  Both my partener and I have been trying to think of ways
>to get our stuff out there and noticed, you know, bridge that gap from un-
>to known commodity.  I'm sure a lot of you out there have experienced this
>problem.  Your work is good, everyone who has seen your reel(s) and
>portfolios is impressed, and yet, getting that cashflow going is like
>trying to melt an icecube in your hand to get water for tea.  Oh well...
>Anyway, thanks again! :)
>
>-- Timothy
>
>
>--      /-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\
>        Timothy Albee            |           Media Station Inc.
>        [e-mail]    |  Traditional and 3d animator
>        \-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/-\-/
>
>
>
>
The best I can do is to relate how I got started in the business.

   First thing I did is find out who was producing TV commercials in my
area. No matter where you live, there are local TV advertisers that
approach many small video production houses and ad agencies to have their
commericals done. Now since each of them are in competition with each
other anything that will set them apart from the others will be to
their benifit. Especially if it doesn't cost them anything and they can
make some money besides.

   What I do is approach them with an offer they cannot refuse. I have a
standard rate schedule. I approach them with an offer to discount that
rate schedule (most times 1/3rd). They in turn charge the client my full
rate. When I go for the initial meeting I bring along a finished animation
of their logo (Which I get before hand) and give it to them free of charge.
I tell them I really want their business and this is how I want to prove it
to them. Now this always leaves an impression on them, They almost feel
obligated to give you at least one job. One of the main things I have found
to be important to them besides the quaility of the work is the speed.
If you prove you can work effectively and quickly you will soon have a
client that is doing your selling for you.

   It becomes to their advantage to sell animation work because they make
money on it also. It makes them look good to their clients, and your work
will get around

I hope this helps

Rich